Optical Stores Provide Customer Experience
Traditional single product marketing has been far from meeting the needs of customers. It is necessary to apply practical artistic aesthetics to the decoration design of physical eyewear stores, product packaging, and marketing planning, to increase customers' experience of the store, increase store goodwill, brand memory, interest in the product, and stimulating customers' consumption. In reality, most eyewear retail stores are making great efforts in product selection, product display, consumer experience, marketing activities, service methods, and other aspects. For example, the introduction of themed display scenes in traditional optical stores, the layout of bricks-and-mortar stores of e-commerce to increase consumer service experience, and so on have achieved good results.
Advantages of progressive multifocal lenses
The progressive multi-focal lens has a number of different focal points from top to bottom. There's a smooth transition between seeing far and seeing close. There is no clear dividing line in the middle, like the myopia glasses, quite beautiful, and it is not dangerous. Because the added value is continuously and slowly increased in the gradient area, the wearer can get a continuous clear vision from the far point to the near point through the progressive lenses with the appropriate head position. In line with physiological optics, They help a better adaptation. Since the lens degree changes little by little, there is no phenomenon like jumping. Because the degree of the lens is gradual, so the vision from far to near changes slowly increase, which will not produce the adjustment of the eye fluctuation. It is not easy to cause visual fatigue. Without a degree line, the appearance will be more beautiful. Clear vision can be obtained at all distances within the visual scope. A pair of glasses satisfies both close and middle distances.
Characteristics of titanium frames
Titanium is widely used in the eyewear industry because it is not easy to deform, fade and has strong stability. The glasses frame made of titanium can highlight the noble taste and elegant temperament. The glasses frame made of titanium can be divided into pure titanium, titanium alloy, and beta-titanium frame three kinds. To learn about titanium frames, how to identify pure titanium frames?
Titanium frame has the benefits of low density, high strength, good mechanical properties, and strong corrosion resistance. The frame is very light and not easily corroded by moisture. However, due to the poor process performance of titanium alloy, machining is very difficult, the glasses frame made of hydrogen, oxygen, nitrogen, carbon, and other chemical impurities are more absorbed. The wear resistance of titanium alloy is relatively poor, and the production process is relatively complex, so the cost is relatively high and the workmanship is relatively complicated when using this material to make the spectacle frame. The price is much more expensive than the common spectacle frame.
Be sure to wear qualified glasses.
Many people are eager to buy glasses online without the necessary checks at a proper optical center for glasses. But, in reality, these tests are not only to replace glasses but to take responsibility for the safety of their own eyes. These cheap and inferior glasses will do a lot of harm to most myopic friends. If you wear unqualified glasses, it will cause visual fatigue, headache, dizziness, nausea, and other symptoms, vision loss. Severe cases can lead to amblyopia, strabismus, or other functional impairments.
Men's clear glasses are a fashion item.
Although glasses are the tool that corrects myopia, a lot of people like to dress up fashion with it now. Men's fashion frames allow you to express your taste and fashion sense and can increase your appearance and image. An eyeglass frame is an important part of a pair of glasses, mainly playing the role of supporting the lens. While the beautiful appearance of the eyeglass frame can play a certain role in aesthetics. Handsome frames add points for appearance.
A clear glasses frame is not only for a schoolgirl. Clear and transparent design more feel cool and refreshing in scorching summer. At the same time, it will not cover the facial features too much, making the face more delicate and clean. Small pure and fresh picture frames tie in some of the clothes of literature and art naturally. Therefore, the scope of use of clear glasses is very limited, only suitable for fashionable men.
What does the Drop Ball Test have to do with the eyewear industry?
FDA mandates that eyewear products must ensure their safety. Impact resistance is a basic norm for binding glasses and/or lenses in the United States. The FDA does say that a drop ball test must be performed on every glass lens for prescription use. The FDA-regulated eyewear products are common in the everyday lives of the public, and the FDA considers impact-resistant lenses to be an important part of the safe design of these devices. Today, safety lenses are rarely mentioned in our sales, but in the 1990s, when resin lenses first entered the Chinese market and glass lenses still dominated the market, safety lenses were a pretty important concept. At the time, the hardening technology has not been upgraded, and the resin lens is easy to wear out than the glass lens. The eyewear industry is relying on lightness, safety (anti-impact), comfort (anti-ultraviolet) step by step to achieve the market share of resin lenses from 1% to 100%.
How to test a blue-light lens?
Look at the lens. High-quality anti-blue glasses do not interfere with the line of sight, with high transmittance. The light transmittance is very high, and the visual clarity is higher, which does not affect the visual quality, quality of life, contrast sensitivity, and color discrimination.