In the previous article, we discussed “Do you know about the vision center of Walmart?”. In this article, let’s talk about “Reasons To Buy Glasses From An Optical Store”.
Many traditional optical stores are complaining about a drop in customer numbers. When we analyze it, we find that the decline in customer numbers is divided into two aspects. The first is the decrease in new customers, which is mainly because the Internet and eye hospitals are fighting for customers from optical stores. The other is the loss of old customers, which is entire because the optical store did not do the best service, especially the after-sales service.
Traditional single product marketing has been far from meeting the needs of customers. It is necessary to apply practical artistic aesthetics to the decoration design of physical eyewear stores, product packaging, and marketing planning, to increase customers' experience of the store, increasing store goodwill, brand memory, interest in the product, and stimulating customers' consumption. In reality, most eyewear retail stores are making great efforts in product selection, product display, consumer experience, marketing activities, service methods, and other aspects. For example, the introduction of themed display scenes in traditional optical stores, the layout of bricks-and-mortar stores of e-commerce to increase consumer service experience, and so on have achieved good results.
Free after-sales Services
They help check eyesight regularly and check eyesight every six months. They help replace accessories, including all kinds of screws, nose pads, temple tips, protective film, etc. The glasses frame can be repaired and made the adjustment, with lens ultrasonic cleaning. They help popularization of science, such as consultation on optical problems in ophthalmology, distribution of eye care manuals, and eye charts. Glasses can be repaired (replaced) free of charge after accidental damage. For consumers, it is undoubtedly a good thing, especially for student consumer groups. Because the students are active, frequently use glasses, and easily have other wear and tear problems.
Promises and warranties
They have a quality guarantee. Under normal use, the glasses will be replaced with the same value free of charge within six months if there is any quality problem attributable to the product itself. If there is any incompatibility within one month, the lenses will be re-checked and replaced with the same quality lenses free of charge. If you are not satisfied with the style of the frame, you can replace the frame of the same value free of charge within one week.
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