In recent years, the glasses chain has developed fastly, especially in large and medium-sized cities. The professional glasses stores use their own technical force, progressive optometry equipment, and years of store reputation, which drives the whole industry to improve the quality of products. Nowadays, with the development and expansion of the eyewear industry, eyewear chain stores have become the main force of eyewear product sales in China and even the world. Moreover, tens of thousands of people are directly or indirectly engaged in the operation or management of eyewear chains or related to them. The eyewear industry provides us with a large market and benefits.
What is an eyewear chain store?
Eyewear chain is a retail company that operates the same kind of eyewear products or services by its branches under the leadership of the core head store or head office. It is an economic union organization form that achieves scale benefits through standardized operation and management. Among them, the core company is called the headquarters, and the main store or the scattered operation company is called the branch store, the store, or the member store. It is one of the most popular modes in the eyewear retail industry to adopt the mode of chain and scale operation.
The quality of the eyeglasses chain stores is relatively stable and reliable.
As the eyewear chain enterprises spread across the whole city or across regions, they occupy a large share of the local market, and the resulting scale effect reduces their own procurement costs and greatly enhances the awareness of brand quality. Therefore, the procurement of eyewear products is critical. Those defective products are much less likely to appear in these chain optician stores, which naturally ensures that overall product quality improves.
Eyeglasses chain stores have unified standards.
Due to the different management systems, the traditional business mainly relies on differentiated management and it enables member enterprises to have different business scope and modes and form complimentary benefits. Often, member enterprises are not required to implement unified management, with the unclear division of labor and uncertain responsibilities. The main store of a chain store and other stores shall form a clear division of labor in their professional functions, requiring the implementation of a unified management system, unified purchase, unified operation, and unified management. All the stores under the jurisdiction implement the unified management norm form formulated by the headquarters to form a unified norm.