Competition in visual marketing
The offline experience of consumers is pretty important. Store space design, planning and layout, and commodity display form are important parts of visual marketing. If all three can be balanced and matched, it will drive sales growth.
Contact Lens Materials - Nesofilcon A and Omafilcon A
Nesofilcon A is super water glue. This is the proprietary material of Bausch & Lomb and is now used in only one product, the Bausch & Lomb Pure Suncast (launched in the US in 2012). Water content is 78%, and the oxygen permeability is DK/T =42.
Through PC Technology, the Omafilcon A material contains substances that mimic the composition of cell membranes--- including human eyeball cells, and locks water, and prevents dryness.
How to test a blue-light lens?
Blue light-blocking glasses have many membrane layers, and all kinds of colors of the film are not the same. Actually, the membrane layer of anti-radiation effects is not large but has high strength and chemical resistance of lining norm of glasses and the effect of protection for the eyes is very important.
What are blue light blocking glasses?
As we now spend more and more time on the screen, it is particularly important to pay attention to the effects of blue light. Approximately six out of ten adults will experience digital eye fatigue after using the device for more than 2 hours. Symptoms of digital eye fatigue include headaches, blurred vision, and dry eyes. The technology of blue light blocking glasses can effectively block part of the blue light damage to the eyes, reduce the visual fatigue caused by staring at the electronic screen for a long time and can also reduce the radiation and damage of ultraviolet rays to the eyes. However, the most important thing for eye protection is development. Good eye use habits, close your eyes regularly, and let your eyes rest.
Blue light blocking glasses are glasses that the manufacturer claims can filter out blue light. The lens of this kind of glasses has filter material or surface coating, which can block part of the blue light. People who believe that their eye and vision are damaged by blue light exposure may wear them to reduce blue light exposure.
Blue light is a short-wave blue light in the color spectrum visible to the human eye. Its wavelength is in the blue part of the electromagnetic spectrum, roughly 400–500 nanometers. Researchers believe that peak light damage occurs at approximately 440 nanometers. Computers, laptops, tablets, smartphones, and general lighting can all expose the eyes to blue light.
American Eyewear Brand - Sola International
Sola is a global leader in the design and material development of eyewear lenses. Through intensive investment in research and development, Sola continuously creates innovative new products that give people around the world a better perspective on all aspects of their lives. Sola is mainly engaged in the design, development, production, and sales of different progressive high-value-added optical products. Its main products are optical lenses, sunglasses, safety lenses, and optical instruments. They have manufacturing facilities in the United States, Australia, Ireland, France, Brazil, Venezuela, Mexico, Singapore, and China. And have 41 distribution centers in 17 countries. Every day, customers in more than 50 countries and regions choose from more than 20,000 high-quality products provided by these distribution centers.
What Are Polycarbonate Glasses?
Polycarbonate was developed in the 1970s for aerospace applications and is currently used for the helmet visors of astronauts and for space shuttle windscreens.
Polycarbonate lenses were introduced in the early 1980s in response to a demand for lightweight, impact-resistance lenses. Since then, polycarbonate glasses have become standard for safety glasses, sports goggles and children’s eyewear.
Polycarbonate glasses are thinner and lighter than regular plastic lenses. They also provide 100 percent UV protection and are up to 10 times more impact-resistance than plastic or glasses lenses.
In addition, Polycarbonate lens provides clearer and more comfortable vision if anti-reflective coating is applied to the lenses, which can eliminate distracting lens reflections that interfere with vision, particularly when driving at night or in other low-light conditions when glare sources are present.
After learning some basic information about polycarbonate glasses, we will show you the advantages and disadvantages of polycarbonate lens.
What Are Trivex Lenses?
What is Trivex? Trivex lenses were first produced in 2001. Trivex lenses come with several features such as light, impact-resistance, and high-performance strength. Recently, the use of Trivex as ophthalmic lens material has grown in popularity. Lenses made from Trivex material fulfill the same safety standards as those made from polycarbonate.
In addition, because of Trivex’s manufacturing process, plastic lenses sporting Trivex material do not distort vision as much. Trivex lenses offer 100 percent protection from UAV and UAB rays, sharper central vision, and sharper peripheral vision. Trivex was developed for military applications, so it is good for outdoor use. Other benefits include resistance to chemicals and better light refraction.
So, in the following section, we will show you the advantages and disadvantages of the Trivex lenses.