What preferential activities do optical shops have?
When does the optical store have a special offer?
A good beginning is half the success. The new store opening needs to quickly expand awareness, and it is a marketing. "old for new" activities, means that as long as the unused glasses can be worth 30 yuan. Or the chain of glasses, to celebrate the New Year gift promotion plan, really play the role of promotion and atmosphere, promote sales.
Why does an optical shop carry out the preferential activity?
These activities can attract a steady flow of traffic, but to keep the original flow out. It helps improve the store in the community awareness, expand visibility. It can attract new customers to the store, encourage old customers to introduce new customers, and stimulate old customers to buy again. And then increase store sales and add new customers.
What special offers do the glasses shops have?
The glasses shops discount activity is very necessary and effective, so common discount, full reduction, group purchase, package are the form of price reduction. Appropriate price reduction, discounts are beneficial, which can improve the customer flow and turnover of optical stores and can clear the inventory and drive the sales of other products.
Full discount. For example, full 500 yuan minus 50 yuan, direct cashback.
Group purchase discounts. For example, students can do myopia glasses group purchases. For the family, can do package, myopia, presbyopia, sunglasses group purchase discount promotion.
Gifts, services will not harm the brand image, on the contrary, they may promote some products. If customers enter the optical store, there are gifts. The gift types can be small goods, coupons, etc., for the optical store, which can bring more traffic.
Draw. They make a turntable. If you buy glasses, you can participate in a raffle to attract customers.
A service is also a form of discount.
The eyewear industry itself is a service industry, and good service can increase sales. If they sell inferior glasses and gifts, they are destroying the brand. Optometry itself belongs to the service, when people are choosing glasses, they must include this kind of service. Consumers are willing to come to optical stores in order to get better service. Therefore, reception, recommendation, testing, and other services should be done. Such as door-to-door delivery, door-to-door product experience, introduction and recommendation, free maintenance and repair, add good value-added services, which is more likely to make consumers buy. This is also a form of promotional activity.