What are the characteristics of physical eyewear stores?
Eyewear stores are close to consumers.
Location is a very critical factor. A reason why customers can walk into your store is that if it is convenient to go to your store. If there are two stores of the same size, your store is in front of the school gate and the other one is 500 meters away from the school, then your store will definitely attract more customers than the one 500 meters away.
Each type of store has its own characteristics.
Nowadays, the optical stores in the market can be roughly divided into professional optometry and optical matching stores, fast fashion stores, brand flagship stores, and stores in shopping malls. The benefits of fast fashion optical stores are fast commodity update frequency, and they follow the fashion trend, which can bring consumers quite more choices. The size of fast fashion optical stores is usually not large, so they will use an open showcase design. The color collocation should be able to catch the attention of consumers, to attract customers to make self-service selection and experience.
In terms of positioning, it should conform to students' purchasing behavior, that is, the middle and low-grade products are mainly used, and the appearance requirements are stylish and novel. In addition, you can be properly supplemented with a small number of high-end products, because your market is not only the school but many residents around.
Competition in visual marketing
The offline experience of consumers is pretty important. Store space design, planning and layout, and commodity display form are important parts of visual marketing. If all three can be balanced and matched, it will drive sales growth.
Functional zoning of the store
After determining its own positioning, the layout and functional partition of the optical store is very important. From the overall decoration to the details of the layout, they should reflect the professionalism and coordination of the optical shop. The general partitions of the optical shops include the eyeglasses business area, optometry room, contact lens wearing area, processing room, and cashier desk. The eyeglasses business area can be divided into more small modules separately. The division of the area should have a fixed standard. For example, the arrangement of this area can be selected according to the purpose, user group, occasion, and theme of the glasses.
They attract a lot of customers through promotions and regular sales, but if they will come back after a purchase is reflected in the service. Now, in terms of service, many optical shops are still relatively homogeneous, which requires entrepreneurs to pay more attention to service details like the accuracy of optometry, the comfort of wearing.